Ref 22
The Business of It
Emerging
The Experiential Elite - luxury trades objects for experiences
12th October 2026
Overexposed online and wary of material excess, luxury consumers now prize scarce experiences and knowledge as status: 32% of American luxury consumers want experiences they have never had before (Ogury, 2025), and brands answer with invite-only symposiums, co-creation with master makers, and learning as the new luxury good.